Unemployment in South Africa Causes and Solutions

South Africa has had a pervasive unemployment problem for the past forty years (Lam, Leibbrandt, amp; Mlatsheni, 2007). According to the Quarterly Labour Force Survey conducted by Stats SA (2012), of the 10.4 million South Africans within the ages of 15 and 24 years, 3.3 million (31.6%) are not in employment, education or training (NEET). The South African government realized that unemployment, inequality and poverty in South Africa are a problem and thus appointed the National Planning Commission (NPC) – chaired by the Minister of Planning, Trevor Manuel – to address these issues. Shortly after its appointment in May 2010, the NPC began working on its long term vision and strategic plan for South Africa – the National Development Plan†¦show more content†¦This burden will ultimately be financed through taxes. The pros of such a policy are that by increasing employment and the level of education, the population will become more productive, increasing ag gregate demand. The pool of tax payers will also increase as employment increases, reducing the burden on tax payers to pay for social welfare. Another major factor contributing to unemployment in South Africa is the shortage of jobs. Kraak (2013) found that even though South Africa is experiencing economic growth and is creating jobs, the rate at which jobs are being created is slower than the rate that new entrants are joining the labour market. In simple economics, when the supply of something increases we expect prices to drop resulting in a new equilibrium supply and demand for it at a lower price. This is explained graphically in Figure 1 below. Figure 1: Supply vs Demand for Labour Figure 1 shows that when the supply of labour increased, the price of labour dropped and a new equilibrium is formed at e2. In South Africa however, the price of labour does not fall as easily due to the pressure from trade unions (Banerjee, Galiani, Levinsohn, McLaren amp; Woolard, 2008). This is known as â€Å"sticky wages†. Instead, when the supply increases, the price of labour does not fall which leaves the market in disequilibrium resulting in an excess supply of labour, orShow MoreRelatedThe Issue of Xenophobia and How it Leads to Violence985 Words   |  4 Pagesfear or hatred of foreigners, has hit South Africa. I want to discuss this terrible behaviour with you today because I believe it is important that people should know about the issue of xenophobia and how it leads to violence and racism amongst the people within South Africa, as well as the effects it has on South Africa and its people as a whole. I also believe that if people are more aware of this situation, they can educate others and try finding a solution to decrease and possibly prevent theRead MoreCase Study : South Africa Essay1498 Words   |  6 PagesCase study: South Africa South Africa is an upper-middle income country with a population of 52 million people and a GDP of 312.80 billion US dollars (â€Å"Statistics South Africa | The South Africa I Know, The Home I Understand†, n.d.). The country has the second largest economy in Africa; it plays a prominent role in sub-Saharan Africa and in the continent as a whole. South Africa was hugely shaped by the apartheid legacy, a system of racial segregation that began during the colonial rule and was officiallyRead MoreA Brief Note On Unemployment And Its Impact On The Economy958 Words   |  4 PagesIntroduction Unemployment is a global issue considering its overall impact on the economy. The main purpose of the analysis is to identify and analyze the causes and effects of unemployment in the global economy and provide possible solutions for it. By definition, unemployment occurs when a person who is actively searching for employment is unable to find work. It is often used as a measure of the health of the economy. The most common measure of unemployment is the unemployment rate. II. KeyRead MoreWhat are the main causes of high unemployment in Zimbabwe? How serious a problem is it? Will land resettlement and HIV-AIDS ease or worsen the situation? Give reasons.1516 Words   |  7 PagesIntroduction: The unemployment rate is the proportion of the economically active population that is unemployed and actively looking for employment. In 1990, Zimbabwe embarked on a programme of Economic Reforms popularly known as Economic Structural Adjustment Programme (ESAP) and 1991-1992 saw one of the worst droughts. With close to 70% of the population living in the rural areas (CSO 1992) and dependent on agriculture for their livelihood, this constituted a major disaster. One result of theseRead MoreAids : A Relatively New Disease1743 Words   |  7 PagesAIDS in South Africa AIDS is a relatively new disease that emerged in the 20th century. It has spread to all parts of the world and claims millions of lives each year. One of the countries that has been impacted the most is South Africa. There are 6.1 million people living with HIV and around 370 000 new cases a year, according to the UNAIDS Global report from 2013. Though major cities like Jonesburg are vastly developed, much of the country still remains rural, which aids in the spreadRead MorePoverty Is A Global Issue1448 Words   |  6 Pagespeople, it affects people in many ways, and can be considered a constant battle. The war on poverty has been ongoing for many years not only in the United States, but also amongst various countries. A significant country dealing with poverty is South Africa, which has struggled to provide jobs, education, and social security, to its people for numerous years. Moreover, the same applies to countries like the United States. Our first impression is that the United States is not poor; however, the countryRead MoreTerrorism : An Imperative For Economic, Political And Military Solutions1321 Words   |  6 PagesTERRORISM IN AFRICA; an Imperative for Economic, Political and Military Solutions. The bombings of the United States embassies in Tanzania and Kenya were marked indicators that Africa based terrorist groups were increasing threats to the interests of democratic societies in Africa those of all freedom loving societies the world over. Our policy makers have for long treated the Middle East and Asia as the main battlegrounds in the war on terror. Those regions have been joined by Africa in theRead MoreHow Can African Nations Achieve Economic Growth? Essay1104 Words   |  5 PagesWhen one is asked to think of Africa, several ideas might pop up. A few of the things that could come to mind when thinking are unstable governments, poverty, and starving people. The concepts that were thought up belong to a world unknown to citizens of a first world or rather â€Å"developed† nation. Many of the globes not as advanced or â€Å"developing† nations find their place in Africa. These countries must improve upon basic fundamentals in order to be conside red a developing nation. For example, aRead MoreThe Effects Of Low Cost Private Schools South Africa s Educational Achievement1251 Words   |  6 PagesThe South African government has implemented many policies with the goal of increasing South Africa’s educational achievement. On aggregate, these policies have not been successful, as is illustrated by our current low level of academic achievement (OECD, 2014). This essay argues that through the proliferation of low cost private schools South Africa’s educational achievement will dramatically improve at a lower cost than the status quo. The basis of this argument is that the most efficient methodRead MoreAnalysis Of Adam Ashforths Madumo, A Man Bewitched1069 Words   |  5 PagesAdam Ashforth’s Madumo, a Man Bewitched presents a personal ethnographic account of witchcraft, religion, and culture among the Soweto people in South Africa. In the book, Ashforth recounts his adventures with his Sowetan friend, Madum o, who, after a series of misfortunes, believes he has been cursed by witchcraft and is in search of a cure. Madumo seeks the aid of both a traditional healer (inyanga) and the Zion Christian Church (ZCC), formed form the syncretism of African and evangelical beliefs

Exemplifying Seclusion in Emily Dickinsons Poelm, The...

â€Å"The Soul selects her own Society† is one of Emily Dickinson’s poems that best exemplifies her life of seclusion. Through this poem she emphasizes the importance of the individual having absolute authority and freedom over their own life. Dickinson promotes these individualistic values in the poem through the use of several literary devices, including alliteration, dashes, imagery, repetition, and simile, and creates a poem that is able to be interpreted in several different ways by the reader. Dickinson opens the poem with obvious alliteration of the words â€Å"Soul,† â€Å"selects,† and â€Å"Society,† which signifies their importance in the poem for the reader. She is stating that it is most important for individuals to remain true to themselves when deciding their lifestyle. At the time the poem was written, maybe people had been suggesting that she needed to broaden her â€Å"Society.† This could be her response to such critics, de fending her authority over her own life. In the second line, Dickinson uses a dash to separate the word â€Å"Then† from the rest of the line. This gives the line a sense of temporary anticipation that makes the reader want to discover what is going to happen next. The dash is followed with the phrase â€Å"shuts the Door,† which promotes a rich imagery of a door shutting people out from entering and joining the speaker’s society. She also uses the phrase â€Å"divine Majority† as a way to show that her society, or lifestyle, is dominated and determined by the beliefs and

The Reality Of The Film Industry - 985 Words

The world was once a sweet dream we so dearly held close to our hearts, but this country we now live in is only the reality we failed to see as children. Women are seen as objects, toys, things to be messed with and manipulated. What we fail to see is that we are misusing our women and victimizing them in a game society forced them to play—a game in the media. Daily, our minds are flooded with images of scantily clad women, vulgar sex scenes, and women being shamed for living their own life the way they want to live. Movies, television, and social media are platforms which serve as a hanging place for women, and where morals and judgement on what women do are taken as facts rather than opinions. Pop culture today, dictates the lives of many impressionable youth and unfortunately women are negatively spotlighted as we, as Americans, consume countless hours of media in any given day. In the film industry, for example, the striving for perfection that young girl s so desperately chase can do more harm than good. Clark addresses this issue stating â€Å"feminists worry that the overabundance of people who are perfect physical specimens in TV, movies and advertisements can damage the self-esteem of young girls† (Clark). The lack of reality portrayed in movies tells these girls that they are not good enough for themselves, that they are not up to a â€Å"standard,† that the actors and actresses on the screen don’t even live up to. With a lot of expensive makeup, lighting,Show MoreRelatedHow to effective use visual communication design in the film Visual communication is to take1700 Words   |  7 Pagesvisual communication design in the film Visual communication is to take diverse information and designs it for both print and screen based media, also from print like newspapers magazines, books and tickets to the screen like web interfaces, film titles to right through to environmental applications. Therefore, it need designer to creative thinking and an eye for detail. As an integral part of the culture, visual communication design is an exciting and growing industry where vision and creativity areRead MoreCritical Review of Andre Bazin Rudolf Arnheim Articles1331 Words   |  5 PagesThis critical review will focus on the articles of Andre Bazin [What is cinema?] (1945) and Rudolf Arnheim [From Film as Art: the complete film] (1933). Through a close reading of both articles, I intend to evaluate and compare the different concepts of cinematography based on the two different film critics’ articles from a critical point of view. These two articles highlight the same topic from different perspectives with regards to cinema and art, what they have in common and how each writer keepsRead MoreThe Pact of Hindi Films in India Essay1125 Words   |  5 Pagesestablished arrival of film in India and how several factors have had an influence on the Bollywood industry, the paper will now explore the pact of Hindi films in India. Through commercialization, Bollywood reinforces the idea of the importance of materialism. Throughout a film, objects are constantly being presented in some form of product placement. Rather than entertainment, Hindi films are now being used as a means for advertisement and marketing. By constantly showing films in which an actor isRead MoreCinema During The Great Depression And World War 21272 Words   |  6 PagesAmerican Film Industry: perhaps no other form of artistic expression has induced the same air of life, reality, and fantasies in the minds of society. Otherwise known as Hollywood, this mass media franchise captured the minds of many when it began in the early 20 th century. Despite the dismal consequences people had to face during this era, reinstating the fantasized American values of individualism, social equality, and progress gave citizens a reason to buy a movie ticket. Influential film makersRead MoreTelevision Genre And Style Of Mockumentaries Essay1736 Words   |  7 Pagestheir impacts on society itself. According to Oxford Dictionary, a mockumentary can simply be described as, â€Å"A television programme or film which takes the form of a serious documentary in order to satirize its subject† (Oxford Dictionary). More often than not, TV series will often follow this basic definition of a mockumentary as most shows seem to be based in reality but often slightly exaggerate certain elements in order to satirize whatever subject they take on. This helps explain why almost allRead MoreImpact of Indian Cinema1090 Words   |  5 Pageswith a few adjustments could be used as a projector , camera or a printing machine) declared that the cinema is an invention without a future. The primitive form of cinema were ‘ living photographic pictures’ which attempted to produce reality. If Cinema in reality was considered to be an invention without a future, it wouldn’t have ceased to exist till the present age and develop to its current stature with powerful attributes. The dawn of Indian Cinema marked its birth and development after theRead MoreParis Spleen Analysis1645 Words   |  7 PagesCharles Baudelaire’s Paris Spleen largely revolves around the struggle between reality and idealism in terms of boredom and the way it pervades reality. In many of the poems, the speaker obsesses over his fear of time and – ultimately – his own mortality. Consequently, he explores many forms of escape throughout the collection: women, intoxication, writing, and other forms of pleasure. â€Å"Be Drunk† examines the need for these distractions, stating that being drunk on anything is necessary to ignoreRead MoreThe Film Food Inc.889 Words   |  4 PagesThe film Food Inc., like many other films of its category is not so much of an informative documentary, rather more of a slanderous exposà © which blows the lid off of the food industry and its operations. To say that the film is neutral and tends towards more of an educative approach w ould be a misinterpretation to say the least. Throughout the entire movie it is always evident that the movie aims not solely to educate its audience about the truth of their food, but to convert the misinformed andRead MoreEssay on Film Realism965 Words   |  4 PagesComplete Film The introduction of sound films in the late 1920’s was a divisive issue among those involved and interested in the emerging motion picture industry. Even though it wasn’t the sudden breakthrough it is often perceived to be, the addition of sound and voice to mainstream cinema revolutionized movie making and led to conflicting viewpoints as to whether or not this innovation was a positive progression for film as an art and as an industry. While the addition of sound to films was generallyRead More Technology Film Essay867 Words   |  4 Pages Technology Film Technology has had a huge impact on the world, especially the film industry. It has had a long past and as the technology advances, it becomes more and more realistic. It all began with the first machine patented in the United States that showed animated pictures or movies. It was called the â€Å"wheel of life† or â€Å"zoopraxiscope† and was patented in 1867 by William Lincoln. Moving drawings or photographs were watched through a slit in the zoopraxiscope. However, modern

Business Plan for mHealth

Question: Discuss about the Business Plan for mHealth. Answer: Business Plan Description of Business Idea This new business venture mHealthwill operate through a mobile app which will be available for all types of mobile platforms such as Android and iOS. It is basically a mobile medical application which will fulfill the definition of a medical device. Consumers, through this application will be able to maintain their health. This app will help the users to diagnose their disease including preventing a disease (Subhiet al.2015). For example, this app will help to measure vital signs such as blood pressure which will help to prevent hypertension and associated disorders. Besides, this app will also allow the users to access their medical records on the phone (Bouloset al.2014). Users will be able to quickly see which vaccination they had. Users can also send non-urgent messages to the clinics and can get response within a couple of days. Tracking health will become for the users if they can use this app. Figure 1: A general view of the mHealth application in Android (Source: Created by Author) Mission and Vision Statement Vision Statement: mHealthenvision becoming leading healthcare solution mobile app in New Zealand. Mission Statement: The management of the organization aims to deliver reliable and quality health care solutions through their mobile app to the users. They also aim to continuously adopt latest technologies and industry practices in order to deliver world class and perfect health care solutions to esteem consumers in New Zealand. Unique Selling Proposition Eat, laugh, enjoy; we will take care of your health Competitive Advantage In any business having competitive advantage is very vital. There are several other medical mobile apps present in New Zealand that have already gained the attention of the consumers. Therefore, it is vital for the management of mHealth to have some competitive advantage over the other rival applications (Block et al.2015). However, this application already has some competitive advantage that can help them to penetrate the new market in New Zealand. Several mobile health care apps such as Johns Hopkins ABX Guide and Round Health medical apps are only available in iOS platform. mHealth will be launched for both iOS and Android platforms which will let the management to have competitive advantage over those two medical mobile apps. Currently top 5 mobile apps are Micromedex, UpToDate, John Hopkins ABX Guide, Red Cross First Aid and My Chart. None of these applications are providing the facility of behavior shifting through which this app can enhance disease prevention. Another major competitive advantage of this application is its cost leadership strategy (Rothaermel2015). Most of the medical mobile applications that are equipped with useful information are costly. For example, Doctor on Demand app will charge a user $40 for a standard 15 minutes of surfing. Micromedex charges $3 for surfing the app each time. Here, mHealth will have another competitive advantage as it will be available for free. However, the app will charge the users when they will update the application to use any new option that will be added through up gradation. Key Stakeholders Partners: There are several types of business partnership structures available such as sole proprietorship, general partnership, limited partnership, limited liability partnership, limited liability limited partnership, Limited Liability Company, joint venture and association. As it is already mentioned that mHelath is an organization that will operate and will provide its services through mobile application, it is obvious that it will partner with an app developing company. Technologies are changing frequently and with these changes it is required to upgrade the app every now and then. Therefore, it would be good for the organization to develop a general partnership. A general partnership is composed of two or more companies who agree to contribute money or labor or skills to a business (Salaman and Storey2016). Each partner shares the profits and losses. Each partner will be uniformlyaccountable to any type of debt in the partnership. Terms and conditions of the partnership are generally included in a written partnership agreement. The management of mHealth can form a partnership with Roam Limited which is a software solutions company in New Zealand and is famous for their mobile app developing capabilities. The management of mHealth can form partnership with them where the team of Roam Limited will be responsible for handling the app development side of the business. They will add necessary upgrades in the app and will remove any bugs or technical issues. They will also communicate with the consumers directly where consumers will share their app related issues. PESTEL analysis Figure 2: PESTEL Analysis(Source: ) Political: New Zealand has a stable government and that is the reason that any new business has a great chance of success in the country. However, political changes in New Zealand take place after every three year and with the establishment of new government, new rules and regulations are also developed. Being a new business organization, the management mHealth will have become aware of these changes. In the country, labor laws strict and labor forces is very expensive in the government (Kelsey 2015). On the other hand, as the lending rates are also high in the country, the business organizations are bound to pay more amounts of taxes which reduce their overall profitability. Economic: The economic condition of the country is excellent which can be understood from their per capita income. GDP per capita in the country is equal to 290 percent of the worlds average. GDP per capita in New Zealand is 29,000 USD at an average. In the year of 2016 it was 36,000 USD (Kelsey 2015). The rates of any type of product or service in the country are quite economical. Therefore, people are able to buy any type of product quite easily. This is the reason, that people of New Zealand will not have any problem to buy a medical app at a high price. Inflation rate is also low in the country along with the unemployment rate. Recently, the demand of mobile applications has increased in the country including medical mobile applications. People are ready to spend any amount of money to have such an app in their mobile devices which is good news for the management of mHealth. Social: Social condition of the country is also favorable for business organizations. The country entirely depends on business with other countries. There is a frequent demand in t he economic system which can surely affect the economic condition of the country. New Zealand entirely depends on other countries to get new and updated technologies which clearly shows that the government spends a fewer amount of money on research and development works (Brownet al.2014). People in New Zealand are extremely health conscious and they already like the concept of medical mobile app as it helps them to monitor their health anytime and anywhere. Technological It is already mentioned that the country depends on other countries for getting new technologies. However, recently a change is found in the country as the government is showing significant interest in developing several technological products (James 2015). Therefore, it can be stated the demand for new technologies in increasing in New Zealand which is also supported by the government of the country. Environmental New Zealand is located at 900 kilometers away from Australia and has its own unique ecological system. Unlike most countries, in New Zealand, the people are well aware of the changing environmental condition. Therefore, the population of the country is ready to get rid of any kind of pollution (Weidner and Jnicke2013). Several new technologies are implemented in the country to deal with garbage. Rules and regulations related to environment are also strict in the country. Therefore, the management of mHealth will have to follow all the rules and regulations of the country and will have to develop a sustainable workplace. Legal The government of the country changes after every three years and the new government develop new rules and regulations. The crime rate is very low in the country and the country has not experienced any large scale of hacking incidents that can affect mobile applications. Therefore, the management of the organization should not worry about hackers in New Zealand. However, as rules and regulations mostly change after every three year, the management of mHealth will have to become aware of the new rules. On the other hand, the managemet of mHealth will have to follow the legal rules and regulations developed by FDA before launching their application in the country (Hamelet al. 2014). The FDA will apply risk-based approach to ensure the safety and effectiveness of the medical mobile application. The management of mHealthis subject to the necessitiesoutlined in the applicable device classification regulation below. Based on the classification and the connected regulation for the medical m obile app, the manufacturers are needed to follow t he rules developed by the regulation (Yetisenet al. 2014). Class I Device: General Controls that include: Development registration and Medical Device listing (21 CFR 807) Quality system (QS) Regulation (21 CFR Part 820) Labeling requirements (21 CFR Part 801) Investigational Device Exemption (IDE) requirements for clinical studies of investigational devices (21 CFR Part 812). Class II devices: For these devices General controls are same as described for Class I devices including Special controls and Premarket notification. Class III devices General controls are same as described for Class I devices including Premarket approval (21 CFR Part 814). Potential market and customers Healthcare has always been a mobile profession and the rapid advance of mobile devices and adoption of mobile phones in New Zealand has opened up tremendous potential for the application of these devices in the country. By using new and creative mobile devices and high speed wireless protocols, it is now possible to deliver healthcare where it is required. Mobile information communication Technology (MICT)has brought an unprecedented revolution in healthcare. Today, a number of mobile devices are used extensively with beneficial result s. As a result, companies are motivated to apply mobile devices in the healthcare sector. Devices for example mobile phones, PDAs, tablet PCs, laptops and RFIDs are continuously evolving, incorporating bigger functionalities and enhancing the chances to improve healthcare. Recently the mobile phones are widely used for interacting with the patients regarding their reminders, lab results and monitoring. PDAs, laptops, tablet PCs are extremely strong, portable and wireless that allows professional support to be brought directly to the patients bed side. Several pilot studies are done and those studies have identified number of benefits of these mobile applications. Countries such as New Zealand, the UK and the USA has commonly agreed that demand for health care services will rise tremendously among the people in the next few years. Therefore, it will be difficult for the governments to deliver healthcare services to each of their citizens. Slowly but steadily people of these countries and becoming more health conscious and well informed. Therefore, the chances are high that the demand of mobile medical applications will rise in the near future (Stoyanovet al. 2015). Potential of the mobile health application With the rise and improvement of Technology in the Healthcare sector the use of mobile application is one of the best ways to deal with all the modern day health challenges. The mHealth app is expected to double its market range within the next 1 year. As more number of people is increasing the habit of Smartphone usage and also is totally dependent on different type of applications that is essential part of the Smartphone, the use of digital health app is one of the best ways to deal with all modern day health challenges and also get proper information related to every clinical condition. The health application has already been one of the most significant elements of health market penetration in all developed countries like New Zealand USA and Australia. The modern day healthcare application is one of the best ways to diagnose all type of diseases. It is also possible to track the health condition of individual depending upon the status of their health and also get the latest inform ation about all type of diseases. According to the report ofPayneet al. (2015), the Smartphone application market and the use of modern day Healthcare apps is expected to giant huge revenue to the Healthcare industry. In the United States the Healthcare application is expected to deliver 1.3 million dollar in the next 1 year which is nearly 50% more compared to the previous financial year. The Healthcare industry of the New Zealand is also expected to rise at a rapid rate within the next few years with the introduction of new type of Healthcare applications that aims to provide detailed information regarding all the modern day care challenges. Rapid rise of Smartphone users in all the developed countries like New Zealand and Australia there is a huge potential for the mobile phone applications related to health care in the consumer market that can help to attract all type of investors and stakeholders. It is also believed that most of the challenges related to Healthcare information system that exist in the current time can be overcome with the usage of Healthcare application system. In spite of the Rise of the cost in Healthcare service, the usage of Healthcare application has been one of the strong high point the modern day Healthcare service (Albrecht 2013). The report of the World Health organization suggests that the developed nations are more likely to make use of the mHealth app as they can have the capacity to make high level of investment in the healthcare department. There are different type of Healthcare applications that can provide define type of information related to Health Care system and also help the customers to book an online appointment with the doctor or any other general physician (Boudreauxet al. 2014). It is also possible for the patient who are living in remote areas to use mobile application in order to directly communicate with doctors or any other health specialist that can help them to get primary level of treatment and also sure there issues they are facing. According to the report of Huckvaleet al.(2015), the total number of Smartphone users in 2016 is estimated to be around 247 million in all around the world. This number is likely to double within the next 3 to 4 years. Hence it is evident from the fact that with the Rise of the total number of Smartphone users the tendency to use mobile phone applications related to health care and Healthcare information system will also raise significant leave within the next 3 to 4 years. The report of the mobile health market also has highlighted it up on the importance of mobile phone marketing that can be achieved with the help of Healthcare applications. The pop up ads that is a part of all mobile full application can also help in the promotional activities of all Healthcare Smartphone apps which can be a source of revenue income for all application manufacturers. All over the world, the healthcare application industry and the digital healthcare system has already generated 1300 million dollar that is one of the main strong point that has helped all the healthcare application manufacture to make further investment in the improvement of the domain and also has helped in the overall process of dealing with all form of challenges in the healthcare system. This large scale of revenue and all the potential source of income is one the main motivating force for all the healthcare brands that can help them to make high level of investment and improve upon the research work to further development of the healthcare apps. There can also be special design Healthcare application that is helpful to all the doctors and general physicians. With the help of this dedicated Healthcare apps the doctors can directly communicate with the patient group and provide them with vital information related to health care and treatment techniques. Use of the fitness Apps As more number of people is involving themselves in different type of physical activities the use of Healthcare apps that help in the fitness program is becoming highly popular in context of the modern days. In the modern days people of all age categories are highly motivated to involve themselves to engage in different type of physical activity program that can help them to avoid all type of chronic diseases. With the help of fitness app it is possible for every individual the details related to Health Care activities. The fitness app provides various facilities that include tracking the total calorie spent every physical activity also the total time that particular individual is spending on a particular type of physical activity up. The report ofMartnez-Prezet al. (2015), suggests that nearly 76% of all the Smartphone users have made use of the fitness apps that has helped them in different types of sports and physical care activities. The fitness app also provides seems like sharing information about the physical fitness activity of individual in all the social media. There is also online community that can help the entire fitness aware individual to get detail information about the use of the fitness program. Hence, this kind of fitness app can attract all the potential customers that include the athletes and professional as well as ametuareal sports person. Going adaptation of Health and Wellness fitness tracking can stimulate awareness among individual related to the importance of maintaining physical activities in everyday life. Modern day context of maintaining healthy life is one of the main driving forces that will motivate all the Smartphone users to use a fitness and health care apps in order to track gear fitness activities. Fitness app can also provide information and proper guidance to all type of individual that can help Chang in maintaining a Healthy lifestyle and perform physical activity according to individual health status and need (Donkeret al. 2013). It is important for all the fitness app manufacturers to have a well-developed plan for business marketing and also promoter the popularity of their application among all fitness lover people. The use of digital media and social media platforms is one of the best ways to promote the fitness application. This can help the manufacturers to attract all the target customers. References Albrecht, U.V., 2013. Transparency of health-apps for trust and decision making.Journal of medical Internet research, 15(12), p.e277. Block, J.H., Kohn, K., Miller, D. and Ullrich, K., 2015. Necessity entrepreneurship and competitive strategy.Small Business Economics,44(1), pp.37-54. Boudreaux, E.D., Waring, M.E., Hayes, R.B., Sadasivam, R.S., Mullen, S. and Pagoto, S., 2014. Evaluating and selecting mobile health apps: strategies for healthcare providers and healthcare organizations. Translational behavioral medicine, 4(4), pp.363-371. Boulos, M.N.K., Brewer, A.C., Karimkhani, C., Buller, D.B. and Dellavalle, R.P., 2014. Mobile medical and health apps: state of the art, concerns, regulatory control and certification.Online journal of public health informatics,5(3). Brown, D.A., Campbell, K.S.W. and Crook, K.A., 2014.The Geological Evolution of Australia New Zealand: Pergamon International Library of Science, Technology, Engineering and Social Studies. Elsevier. Donker, T., Petrie, K., Proudfoot, J., Clarke, J., Birch, M.R. and Christensen, H., 2013. Smartphones for smarter delivery of mental health programs: a systematic review. Journal of medical Internet research, 15(11), p.e247. Hamel, M.B., Cortez, N.G., Cohen, I.G. and Kesselheim, A.S., 2014. FDA regulation of mobile health technologies.The New England journal of medicine,371(4), p.372. Huckvale, K., Prieto, J.T., Tilney, M., Benghozi, P.J. and Car, J., 2015. Unaddressed privacy risks in accredited health and wellness apps: a cross-sectional systematic assessment. BMC medicine, 13(1), p.214. James, C., 2015.The quiet revolution: Turbulence and transition in contemporary New Zealand. Bridget Williams Books. Kelsey, J., 2015.Reclaiming the future: New Zealand and the global economy.Bridget Williams Books. Kelsey, J., 2015.The New Zealand experiment: A world model for structural adjustment?.Bridget Williams Books. Martnez-Prez, B., De La Torre-Dez, I. and Lpez-Coronado, M., 2015. Privacy and security in mobile health apps: a review and recommendations. Journal of medical systems, 39(1), p.181. Payne, H.E., Lister, C., West, J.H. and Bernhardt, J.M., 2015. Behavioral functionality of mobile apps in health interventions: a systematic review of the literature. JMIR mHealth and uHealth, 3(1), p.e20. Rothaermel, F.T., 2015.Strategic management. New York, NY: McGraw-Hill. Salaman, G. and Storey, J., 2016.A Better Way of Doing Business?: Lessons from The John Lewis Partnership. Oxford University Press. Stoyanov, S.R., Hides, L., Kavanagh, D.J., Zelenko, O., Tjondronegoro, D. and Mani, M., 2015. Mobile app rating scale: a new tool for assessing the quality of health mobile apps. JMIR mHealth and uHealth, 3(1), p.e27. Subhi, Y., Bube, S.H., Bojsen, S.R., Thomsen, A.S.S. and Konge, L., 2015. Expert involvement and adherence to medical evidence in medical mobile phone apps: a systematic review.JMIR mHealth and uHealth,3(3). Weidner, H. and Jnicke, M. eds., 2013.Capacity building in national environmental policy: A comparative study of 17 countries. Springer Science Business Media. Yetisen, A.K., Martinez-Hurtado, J.L., da Cruz Vasconcellos, F., Simsekler, M.E., Akram, M.S. and Lowe, C.R., 2014. The regulation of mobile medical applications.Lab on a Chip,14(5), pp.833-840.